DC (QP) – Discussion Question 2 – CLA2 Preparation & Course Learning Outcomes Welcome to Week 5 of your course. This discussion question will help you prepare for your CLA2 paper and final CLA2 PowerPoint and as such, will have a fair amount of detail. Read the CLA2 assignment listed in Week 8 of the course. Then, please provide an outline that itemizes the concepts that you will include in your CLA2 paper and final PowerPoint. Please be sure to include concepts learned in the course and information (findings, conclusions) from your PA1 and CLA1 papers. Provide some brief details for each item that is outlined. Please keep in mind that you should have place-holders for material not yet covered in lecture from Weeks 6 and 7. Here is an itemized list that summarizes the requirements of this DQ (include every item in the bullet list below, or you will not receive full credit): ● Outline that itemizes concepts learned in the course ● Include information (findings, conclusions) from your PA1 and CLA1 ● Brief details for each item that is outlined ● Place-holders for material not yet covered CLA 2 Comprehensive Learning Assessment – CLO 4, CLO 5, CLO 6 Develop a strategy plan for a company of your choice for E-Com Marketing that includes the following elements: ● Social media aspects, plan on how to manage this type of media marketing ● Plan for maintaining E-Commerce traffic ● Plan for managing all aspects of digital marketing *Please refer to the Grading Criteria for Comprehensive Learning Assessments (CLAs) in the University Policies for specific guidelines and expectations. Week 6 ● Reading: ○ Chapter 9: Managing Digital Marketing Week 7 ● Reading: ○ Chapter 6: Designing Digital Experiences ○ Chapter 8: Customer Lifestyle Communications and CRM
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