Specialist Project

Demonstrate the following knowledge and understanding:

Demonstrate a critical understanding of current developments within the [relevant industry for your pathway] industry and how these are informed by appropriate current academic discourse and debate. Consequently, demonstrate an awareness of how theory and practice are integrated to ensure specific objectives and targeted outcomes are informed by current research and practice.

2 Demonstrate the following skills and abilities:

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Critically evaluate current marketing practice and research paying particular attention to gaps and contradictions in the current knowledge base.

What am I required to do in this assignment?

You are required to submit an individual progress report in Powerpoint format (max. 10 slides) with notes (1,000 words +/-10%) which should be a progression from your Project Proposal in MAR029-3. At this point you are allowed to change topic as long as this is within the list of options for your course pathway:

  • BSc Marketing
  • BSc Marketing with Events Management
  • BSc Marketing with International Tourism Management
  • BSc Marketing with Aviation and Airport Management
  • BSc Advertising and Marketing Communications
  • BSc Communication and Reputation Management
  • BSc International Business
  • BSc Aviation and Airport Management

The Powerpoint presentation (with notes) should show evidence of application of all the learning that has taken place as a result of the proposal that was submitted in MAR029-3 and the feedback from it. The following points should be observed:

Re-state themes and scoping of the task

What is the [new/renewed] focus of your project?

What are your research questions?

Are your themes the same or changed in the light of further research/feedback?

What additional sources have you added to your bibliography and how are these moving the topic forward?

How has the project as a whole moved on since the proposal?

Where are your research gaps?

How do intend to fill these gaps?

What are your next steps?

Conclude with three key thoughts for the final project

What do I need to do to pass? (Threshold Expectations from UIF)

  • Demonstrate detailed understanding of the relevant knowledge base subjected to critical appraisal.
  • Critically identify and analyse a range of relevant material that represent the full range of current perspectives on the issue at hand

How do I produce high quality work that merits a good grade?

We will be filling this section in together in class on Click or tap to enter a date. make sure you have downloaded/printed out the

Assignment Brief and bring it to the session with you.

How does assignment relate to what we are doing in scheduled sessions? The seminar preparation each week will allow you to start the preparation for the Essay.

Active participation is essential to any learning process and especially to the success of this very important unit. You are expected to prepare for the workshops by reading the assigned materials in advance (materials will usually be made available on BREO).

Active participation by all students is necessary if the learning outcomes are to be achieved. Your engagement is very important since all the workshops are linked to one another. Missing one workshop will have a ‘knock-on’ negative impact on the subsequent workshops thus interfering with effective learning.

It is imperative that you make ample notes and annotate key guided learning materials such as academic journal articles, so that you are able to quickly draw out from these materials key evidence to support your points which is a key skill that will be tested in this critical essay.

How will my assignment be marked?

Your assignment will be marked according to the threshold expectations and the criteria on the following page.

You can use them to evaluate your own work and consider your grade before you submit.


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