Quality management literature suggests that quality improvement orientation should

Quality management literature suggests that quality improvement orientation should lead to enhanced firm performance and competitive advantage. Drawing on the upper echelon theory, present scholarly,

Quality management literature suggests that quality improvement orientation should lead to enhanced firm performance and competitive advantage.

Drawing on the upper echelon theory, present scholarly, and logical arguments to show that quality improvement orientation of a firm is likely to drive or improve firm performance and competitiveness, and further discuss the contingency role of top management commitment in such theoretical relationship

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