Lesson 5 Forum
Using Toulmin Model to Analyze an Advertisement or Cartoon
For our discussion this week, again, you have a choice of images to analyze. We'll perform a group Toulmin analysis of the advertisement and cartoon that appear on page 126-27 of your textbook. After viewing both the ad and cartoon, select ONE and post a response in which you answer one or more of the following questions: 1) What is the claim? Is the claim stated or implied? 2) What is the support? 3) What are the warrants? 4) Is there any backing for the warrants? 5) Is there a rebuttal? 6) Is there a qualifier? and 7) Do you find the images to be convincing or persuasive? Why or why not?
Exercises and Activities (pg126-127)
· A. Group Work and Class Discussion: Truth Versus Probability
This activity invites you to compare topics that are true and therefore not arguable with topics that are probable and thus open to argument. Think about one other course you are taking this semester and write down one example of something you have learned in that course that is absolutely true or untrue about which you could not argue. Then write one example of something you have learned in that course that is only probably true or untrue and that you therefore see as arguable. Make a class list of these examples. Think carefully about everything you put in the true and untrue columns. These must be topics that no one would argue about because they have been proved to be true or untrue. Here are some key words to help you think about these two types of information.
· True: certain, fact, exact statement, right, correct, valid; wrong, incorrect, invalid
· Probable: possible, opinion, qualified, reasonable, sound; unreasonable, unsound
You will be learning both types of information in college. Which topics on the probable list might be good topics for argument papers?
· B. Group Work and Class Discussion: Using the Toulmin Model to Analyze an Advertisement
Study the advertisement that appears on the next page. Answer the following questions.
Analyze the cartoon below and discuss the answers to the following questions:
c. What is the claim?
c. What is the support?
c. What are the warrants?
c. What is the backing?
c. Are rebuttals or qualifiers present? If so, describe them.
This activity asks you to apply the analytical skills you have honed in previous exercises to arguments you might encounter online. Go online and find an example that presents a contentious or controversial issue being debated. First, answer the same questions as before: (a) What is the claim? (b) What is the support? (c) What is the logical warrant? (d) What are the contextual warrants? (e) What is the backing? (f) Are rebuttals or qualifiers present? If so, describe them.
When you have finished, return to the question of logical and contextual warrants. Think a bit further about the particular online form in which your argument appears. What is the underlying logic that compels or requires an audience to accept the argument being made? What is the larger context here? Who would you say is the target or intended audience? What assumptions are being made here about who this audience is and what they are looking for? How much of the argument presented here depends on these assumptions being true? How many of these assumptions do you share yourself?
Read the article on pages 128 – 129 . Then answer the questions and discuss your answers with the class. You can expect some disagreement because of your differing backgrounds and experiences. If you disagree on some of these answers, try to figure out what is causing your differences.
e. What is the claim? Is it explicitly stated, or did you have to infer it?
e. What are some examples of support?
e. What are the author’s warrants? Does the author supply backing for the warrants? If yes, how?
e. Do you share the author’s warrants, or do you have conflicting warrants? If you have conflicting warrants, what are they?
e. Is there a rebuttal in the article? If yes, what is it?
e. Is the claim qualified? How?
e. Do you find this argument convincing? Why or why not?
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