Who are your key target markets? (Primary and secondary). Explain why you have selected the market(s). How did you determine that these are your target markets? ChallengesIdentify some challenges you may face•How are you going to overcome these challenges? Give the solution and rationale. Ensure you include Distribution Channels employees, and technology.Key Items to be addressed:•How does your business contribute to your community or destination? Are there any potential negative impacts to your community?•Is this business sustainable? (Modules 8 and 9). Why or why not?•What is the current political and economic state in your community in terms of tourism and hospitality?•Are there any other weaknesses or threats that you would consider?
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