International Marketing


Individually, you are required to record a 7 to 8-minute video in which you are to critically evaluate and compare two countries that would be suitable for international expansion based on the provided scenario in the assessment description section. Please note that the work you produce in this assessment will serve as the basis for your final assessment submission in this subject.

Assessment Description

The purpose of this assessment is to assess students’ ability to identify and critically evaluate the significance of factors in international external environments by linking in relevant marketing concepts, theories and notions to international market situations.

To deliver your findings, you are required to record a 7 to 8-minute video in which you will present the Flemings family with the results of your analysis. In preparing to record your video, you are to design a set of PowerPoint slides that will serve as visual aids to help you deliver your findings constructively and efficiently.

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