In Context Strategic Report


This assignment requires your group to examine and apply key concepts and tools of strategic management. Assume the perspective of a team of strategy consultants retained by the senior management of an organisation. Your brief is to provide a report that evaluates the strategic capability of an organisation and provides an analysis and recommendation for its future strategic direction.

What external environmental conditions is the organisation facing?

HINT: Provide a brief overview from Assignment 1 on this organisation in order to provide context

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1. What are the organisation’s internal environmental conditions?

2. How does the organisation build competitive advantage through its business and corporate level strategies?

3. How does the organisation’s design enable these strategies?

4. What recommendations would you make for further improvements in the organisation’s strategic capability

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