Guidelines • Identify and introduce a new business concept that you believe will be successful here in Dubai market. Please give a full brief on the nature of the business and who will be your client
• Identify and introduce a new business concept that you believe will be successful here in Dubai market. Please give a full brief on the nature of the business and who will be your clients, suppliers, size, profit projected, growth rates, sustainability measures etc.…• Discuss the main sources of ideas for the suggestedentrepreneurial venture and talk about how creativity and innovation assist in generating those ideas or new concepts.• Discuss how the newly proposed business concept will protect intellectual property rights• Discuss how the suggested business will contribute to Dubai’s economy• Talk about the factors that will affect the decision making process in your new venture• From you point of view and based on market research, what are the list of risk and rewards for your start-up. You need toelaborate on each of the risks and rewards and not only mention them.
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