Demonstrate the following knowledge and understanding
Demonstrate your knowledge of the history and continuing ethical debate surrounding the practice public relations and its sub-discipline corporate social responsibility to synthesise a balanced argument on the topic.
Demonstrate the following skills and abilities.
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Engage in a critical debate to evaluate contemporary public relations practice as required; reflecting upon your own viewpoint in relation to those of others.
What am I required to do in this assignment?
This assignment will be presented in an essay format. You will apply critical reasoning to questions relating to PR, ethics and CSR. Your work should be presented in Word format, and is limited to a maximum of 500 words per essay (+/-10%).
You will write TWO essays, with ONE topic chosen from each pod. Choose the title and analyse the proposition. You must look at arguments which tend to support the proposition and arguments which tend to refute it and reach a conclusion.
You must select one essay from each of the following pods:
A PR professional is as much a voice for the public as a voice for the organisation to the public.
You can only do ethical PR for ethical organisations.
The business of an organisation is to make a profit, nothing more.
Most organisations are good at taking responsibility for CSR practices.
What do I need to do to pass? (Threshold Expectations from UIF)
In order to pass Assessment 1 you will need to:
- Identify and analyse at least 2 concepts relevant to contemporary ethical and CSR issues within public relations
- Demonstrate an awareness of personal responsibility and professional codes of conduct in relating to PR practice
How do I produce high quality work that merits a good grade?
We will be filling this section in together in class on Click or tap to enter a date. make sure you have downloaded/printed out the Assignment Brief and bring it to the session with you.
How does assignment relate to what we are doing in scheduled sessions?
The report is based upon what is delivered in the lectures. Each week’s content that is presented from week one to week six is vital for answering the question in the report.
The report should particularly focus on specific themes that have been introduced and presented in the first half of the unit which will include:
- PR ethics, media and society
- Code of ethics
- PR today our rights and conflict of interest
- CSR and the limits of organizational responsibility
- Exploring CSR case studies
- Profit motive and societal imperatives
All of these themes will be taught in the lectures and you will be expected to critically analyse all and apply to the chosen case study.
How will my assignment be marked?
Your assignment will be marked according to the threshold expectations and the criteria on the following page.
You can use them to evaluate your own work and estimate your grade before you submit.