Consumer Market

Select a brand/product in the Malaysian consumer market(I have chosen Dyson hairdryer) for analysis and write an assignment on the Macro environment factors affecting its growth. The brand can be a single product or a product line within the same product category. Instructions to students • Write an assignment with a word count of 1200 – 1500 (excluding Table of Contents, References, and Appendices). A penalty of 5% will be imposed on assignments exceeding the word count limit. • Assignment is to be typed in font size 12pt, Times New Roman, 1.5 spacing and Justify the text alignment on A4 size papers. • All pages must be paginated consecutively using Arabic numerals (e.g., 1, 2, 3, etc.) including appendices, and printed at the bottom right of the page. • Appendices: copies of articles must be attached to the assignment. Assignment Format: Individual Assignment • Cover page (Refer to Appendix 1a) • Feedback form (Refer to Appendix 4a) • Plagiarism statement (Refer to Appendix 2) • Turnitin result – full report (Should not exceed 15% – from Introduction to Macro environment analysis) • Table of contents • Contents of assignment – Introduction and company overview – Macroenvironment analysis • References and citations (Use the Harvard Referencing System) • Appendices (Number and give titles to all the appendices)


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