The final project for this course is the creation of an impact of governmental action on a business paper. Governments at all levels—federal, state, and municipal—exert a significant influence on business. The impacts of these influences may be negative, such as the imposition of costly regulations, or they may be positive, such as the provision of financial incentives for the creation of new jobs. Both negative and positive governmental actions present challenges for businesses: the impact of the action on the business’s “bottom line,” how public opinion will be influenced by the business’s response to a particular action, and the ethical issues associated with each response, for example. For this assessment, you will select a business that has faced, or is facing, governmental action and analyze the impact of this action on the business. In this company, your role is vice president of governmental affairs. Ideally, the business that you select will be the same one discussed in the business plan you created for MBA 560: Marketing and Strategy. If that company does not yet exist, you should choose one in the same area of focus that is facing a governmental action, regulatory issue, or political challenge, with instructor consultation and approval. This is important because the analysis you complete now should help inform your knowledge of potential situations or challenges facing your business product, service, or other idea from your business plan. It should reflect the incorporation of feedback gained throughout the course. Make sure to include the Overview, Analysis, and Recommendations sections. The recommendation questions are listed in Section III of the critical elements and include the business project teams, communications, solution, and political influence. Make sure to support all factual claims/positions with appropriate citations to your research materials.
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