Critical analysis of a company’s supply chain process In the module, we have studied the logistics and supply chain processes. Now, suppose you are the supply chain manager of a company you are familiar with (chosen by yourself), critically analyse the company’s logistics process in its supply chain and discuss how would you apply the theories and principles learnt in this module to improve the supply chain performance. You are expected to analyse the whole logistics process first, and then to identify the key issue(s) or problem(s) in the company’s logistics, find out the reasons causing the problem(s) and propose appropriate solutions. Theories and principles learnt in lecturers and seminars should be applied to the selected company to justify your analysis. In addition, the critical analysis should be underpinned by up to date peer reviewed academic journal articles and examples and cases (not limited to the selected company)
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